The Aeolus Superdry Absorption Towels are so much better than traditional towels. Made of heavyweight, non-woven viscose, this material absorbs up to 10 times its weight in liquid. Excellent elasticity allows effective cleaning of fragile objects. The towel dries quickly and easily and absorbs water off the coat like a sponge. It's double layered with inner lining and is durable. The towels come in assorted colours are easy to clean and allows no hair to stick on.